{"id":48,"date":"2007-06-09T20:45:34","date_gmt":"2007-06-10T00:45:34","guid":{"rendered":"http:\/\/www.bemdesign.com\/wordpress\/2007\/06\/09\/an-open-letter-to-adobe\/"},"modified":"2007-06-09T20:45:34","modified_gmt":"2007-06-10T00:45:34","slug":"an-open-letter-to-adobe","status":"publish","type":"post","link":"https:\/\/www.bemdesign.com\/wordpress\/2007\/06\/09\/an-open-letter-to-adobe\/","title":{"rendered":"An open letter to Adobe&#8230;"},"content":{"rendered":"<p>Dear Adobe,<\/p>\n<p>Your activation process is making my life miserable. I am trying to follow the rules and regulations of the EULA (which sucks too but that has more to do with the poor state of legal affairs). But here&#8217;s the issue. Although I predominately use my CS3 license on my desktop machine, I occasionally have to use my laptop. Your activation scheme makes it nigh impossible to accomplish this without some degree of frustration. Might I suggest you find a better way of handling this? Some possible solutions:<\/p>\n<p>1. You trust your customers. I&#8217;d say a good 80% of us try to do the right thing and a serial number would be enough to stop most casual pirating. Make your products easy, friendly, and a good cost-to-value ratio and watch your sales soar. Your customers will love you. Or were you trying for the &#8220;it is better to be feared then loved?&#8221; Because at the moment its more of a &#8220;better to be loathed.&#8221; And I certainly am not feeling the love.<\/p>\n<p>2. Make it easier to transfer the license between two computers (not 3, not a network &#8211; just two)&#8230;without having to deactivate or activate all over the place. This would reduce the number of staff you have to have answering calls about activation. Your developers are pretty smart. I&#8217;m sure they could figure this out by the next release.<\/p>\n<p>3. For $150-$200 more sell a 2 CPU license (it would work best with two different serial numbers so the two could licenses could operate independently). I think this would do amazingly well. It would certainly make small design boutiques happy!<\/p>\n<p>4. And this is where I think Adobe could really make a change for the better: figuratively &#8220;fire&#8221; the marketing and business managers and let the engineers lead the company&#8230;you need practical visionaries, not false prophets who search for the uttermost farthing. I may not be a fortune 500 company, but I am your customer and I am concerned about your current course which appears to be more focused on profits then on customer needs &#8211; the European pricing is really quite outrageous! Consider this a friendly warning from someone who has been with you since the Photoshop 4 days.<\/p>\n<p>I look forward to a productive exchange of ideas. Maybe we can create a better, more user-friendly way of handling this activation thing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear Adobe, Your activation process is making my life miserable. I am trying to follow the rules and regulations of the EULA (which sucks too but that has more to do with the poor state of legal affairs). But here&#8217;s the issue. Although I predominately use my CS3 license on my desktop machine, I occasionally [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-applications","category-technology"],"_links":{"self":[{"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":0,"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bemdesign.com\/wordpress\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}